What We Stand For

We had humble beginnings and along the way, faced adversity and challenges.

Throughout, we’ve stayed true to our vision to be the leading, successful pioneers and builders of innovative businesses in the region.

Since then, EcoFirst has made tremendous progress whilst leveraging on the experience and expertise amassed over the years and constantly acquiring new knowledge.

We are committed to deliver exceptional value to our customers, business partners, shareholders and other stakeholders.

Who We Are

A public listed company with our core business in property development, EcoFirst is progressive and bold in creating value for its stakeholders, maintaining dynamic and agile standards to deliver superior results professionally and ethically.

Our Key Principles

Customers

  • Deliver value
  • Ensure satisfaction
  • Surpass expectations
  • Customer service excellence

Shareholders

  • Create sustainable returns
  • Profitable growth
  • Prudent capital allocation

Employees

  • Leading leaders
  • Productivity, Teamwork and Diversity
  • Culture of Recognition

Efficiency

  • Systematic way of conducting business to maintain efficiency and productivity

Quality

  • Market innovator
  • Deliver value for money
  • Strong team equipped to deliver competitive products

Our Vision

We aspire to be the leading, successful pioneers and builders of innovative businesses in the region.

Our Mission

Leveraging on the experience and expertise amassed over the years and constantly acquiring new knowledge, we strive to achieve successes in our business undertakings. We are committed to delivering exceptional value to our customers, business partners, shareholders and other stakeholders.

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